Define the bet
Every live initiative is rewritten as a hypothesis with an owner and a cash envelope. If it cannot be rewritten, it is a slogan and we stop spending language on it.
Practice note
We treat strategy as a short document that can be inspected, not a deck that can be applauded.
Capital is elsewhere. Judgement can live in Tickera.
Every live initiative is rewritten as a hypothesis with an owner and a cash envelope. If it cannot be rewritten, it is a slogan and we stop spending language on it.
Kill criteria are dated and numeric where possible. ‘See how it goes’ is not a criterion. It is how November reclaims July.
Consulting that requires the consultant forever is a subscription to anxiety. We design a cadence a board secretary can run.
Operators in Australia who already have more ideas than cash, and directors who are tired of packs that cannot survive a shed-floor paraphrase. It is not for teams seeking a keynote, a hackathon brand, or a lab opening with a ribbon.
If you recognised yourself, the next step is usually a Signal Audit or a seat in the Mandate Studio — not a retainer.