Note · 9 min

Map the capability before you fund a lab

Open-plan office with glass-walled meeting rooms

Labs are photogenic. Capability maps are not. That is why so many Australian operators buy the former and skip the latter. A capability map asks which skills, data rights, supplier relationships, and decision rights you actually possess. A lab asks which wall colour photographs well in the annual report.

We have walked into rooms where the espresso machine was specified before the problem statement. The people inside were able. They were also marooned. Their ‘pipeline’ was a set of posters about markets the firm could not legally or logistically enter.

Four columns, no software required

On paper, list: what you can already do repeatedly; what you can do once with heroics; what you must buy; and what you must not pretend to do. The last column is the one executives skip. It is also the one that would have saved the metals firm we describe on the work page.

If column one is thin, a lab will become a hiding place. High-performing engineers gravitate to rooms that protect them from billable chaos. That is human. It is expensive when the room has no mandate.

Fund people against a bet, not a postcode of the office

Once the map exists, you may still want a physical room. Fine. Tie every seat to a named bet with a kill criterion. When the bet dies, the seat returns to the line. The furniture can stay. The fiction should not.

Fileflowbase will not help you brand a lab until that map has been argued in a room that includes finance. If that sounds unromantic, you have understood the piece.